Channel Catagories

Buying Segments

U.S. Personal Computer Placements By Vertical Segment

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Placements By Channel - US

Workgroup Strategic Services, Inc.
75 Congress Street
Portsmouth, New Hampshire 03801 U.S.A.
Telephone: 603 - 431 - 4409
Facsimile: 603 - 431 - 4507
e-mail: wgss@wgss.com
Workgroup Strategic Services, Inc.
United States Market Model
Database FN:Placements By Channel
12/05/1995 - CLIENT CONFIDENTIAL
1995 - Workgroup Strategic Services, Inc.
Personal Computer Placements By Channel
United States
Desktops, Portables and Servers (000)
Year
CAGR
CAGR
1993
1994
1995
1996
1997
1998
93 - 95
95 - 98
Direct Sales Force
1,680
1,980
2,155
2,195
2,325
2,330
13%
3%
% of Sales From Channel
11.6%
10.8%
10.3%
9.1%
8.5%
8.0%
Direct Marketing/Mail Order
2,230
2,715
3,095
3,515
3,935
4,125
18%
10%
% of Sales From Channel
15.4%
14.8%
14.7%
14.5%
14.4%
14.2%
VARs/Assemblers/Systems Integrators
3,020
3,695
3,905
4,235
4,410
4,350
14%
4%
% of Sales From Channel
20.8%
20.2%
18.6%
17.5%
16.1%
14.9%
Computer Stores w/Outbound Sales
3,200
3,735
4,030
4,640
5,190
5,440
12%
11%
% of Sales From Channel
22.1%
20.4%
19.2%
19.2%
18.9%
18.7%
Computer Superstores
930
1,460
1,965
2,650
3,440
3,900
45%
26%
% of Sales From Channel
6.4%
8.0%
9.4%
11.0%
12.6%
13.4%
Consumer Electronics Stores
980
1,275
1,470
1,740
1,930
2,105
22%
13%
% of Sales From Channel
6.8%
7.0%
7.0%
7.2%
7.0%
7.2%
Consumer Electronics Superstores
595
960
1,410
1,760
2,115
2,355
54%
19%
% of Sales From Channel
4.1%
5.2%
6.7%
7.3%
7.7%
8.1%
Office Product Superstores
375
590
815
1,050
1,430
1,770
47%
30%
% of Sales From Channel
2.6%
3.2%
3.9%
4.3%
5.2%
6.1%
Warehouse Clubs
330
435
565
720
830
900
31%
17%
% of Sales From Channel
2.3%
2.4%
2.7%
3.0%
3.0%
3.1%
Other Mass Merchants
695
885
975
1,005
1,045
1,060
18%
3%
% of Sales From Channel
4.8%
4.8%
4.6%
4.2%
3.8%
3.6%
Other Distribution Channels
465
570
615
690
750
765
15%
8%
% of Sales From Channel
3.2%
3.1%
2.9%
2.9%
2.7%
2.6%
Total US PC Unit Sales
14,500
18,300
21,000
24,200
27,400
29,100
20%
11%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
U.S. Personal Computer Placements By Vertical Segment
All U.S. Segments
Desktops, Portables and Servers (000)
Year
CAGR
CAGR
1993
1994
1995
1996
1997
1998
93 - 95
95 - 98
Fortune 1000Fortune 500
3,660
4,535
4,855
5,320
5,675
5,845
15%
6%
% of Sales From Segment
25.2%
24.8%
23.1%
22.0%
20.7%
20.1%
Fortune 501 - 1000
2,310
2,770
2,975
3,350
3,710
3,835
13%
9%
% of Sales From Segment
15.9%
15.1%
14.2%
13.8%
13.5%
13.2%
Total Fortune 1000
5,970
7,305
7,830
8,670
9,385
9,680
15%
7%
% of Sales From Segment
41.2%
39.9%
37.3%
35.8%
34.3%
33.3%
Medium Business
2,315
2,625
2,960
3,255
3,430
3,415
13%
5%
% of Sales From Segment
16.0%
14.3%
14.1%
13.5%
12.5%
11.7%
Small Business
1,715
2,285
2,635
3,045
3,520
3,665
24%
12%
% of Sales From Segment
11.8%
12.5%
12.5%
12.6%
12.8%
12.6%
Home SegmentSOHO
1,795
2,495
3,320
4,145
4,985
5,425
36%
18%
% of Sales From Segment
12.4%
13.6%
15.8%
17.1%
18.2%
18.6%
Home
1,675
2,375
2,995
3,705
4,595
5,370
34%
21%
% of Sales From Segment
11.6%
13.0%
14.3%
15.3%
16.8%
18.5%
Total Home Segment
3,470
4,870
6,315
7,850
9,580
10,795
35%
20%
% of Sales From Segment
23.9%
26.6%
30.1%
32.4%
35.0%
37.1%
Education
850
985
985
1,065
1,115
1,170
8%
6%
% of Sales From Segment
5.9%
5.4%
4.7%
4.4%
4.1%
4.0%
Other
180
230
275
315
370
375
24%
11%
% of Sales From Segment
1.2%
1.3%
1.3%
1.3%
1.4%
1.3%
Total Vertical Segment Shipments
14,500
18,300
21,000
24,200
27,400
29,100
20%
11%
U.S. Personal Computer Placements By Channel
Fortune 500 Companies
Desktops, Portables and Servers (000)
Year
CAGR
CAGR
1993
1994
1995
1996
1997
1998
93 - 95
95 - 98
Computer Stores w/Outbound Sales
480
565
620
795
870
945
14%
15%
% of Fortune 500 Total
13.1%
12.5%
12.8%
14.9%
15.3%
16.2%
VARs/Assemblers/Systems Integrators
1,550
2,040
2,105
2,240
2,310
2,210
17%
2%
% of Fortune 500 Total
42.3%
45.0%
43.4%
42.1%
40.7%
37.8%
Direct Marketing/Mail Order
365
455
515
595
670
745
19%
13%
% of Fortune 500 Total
10.0%
10.0%
10.6%
11.2%
11.8%
12.7%
Direct Sales Force
1,105
1,305
1,440
1,510
1,640
1,750
14%
7%
% of Fortune 500 Total
30.2%
28.8%
29.7%
28.4%
28.9%
29.9%
Other Distribution Channels
160
170
175
180
185
195
5%
4%
% of Fortune 500 Total
4.4%
3.7%
3.6%
3.4%
3.3%
3.3%
Total Fortune 500 Total
3,660
4,535
4,855
5,320
5,675
5,845
15%
6%
% of Market
25.24%
24.78%
23.12%
21.98%
20.71%
20.09%
U.S. Personal Computer Placements By Channel
Fortune 501 - 1000 Companies
Desktops, Portables and Servers (000)
Year
CAGR
CAGR
1993
1994
1995
1996
1997
1998
93 - 95
95 - 98
Computer Stores w/Outbound Sales
750
955
1,040
1,205
1,325
1,400
18%
10%
% of Fortune 501 - 1000 Total
32.5%
34.5%
35.0%
36.0%
35.7%
36.5%
VARs/Assemblers/Systems Integrators
895
985
1,000
1,070
1,210
1,270
6%
8%
% of Fortune 501 - 1000 Total
38.7%
35.6%
33.6%
31.9%
32.6%
33.1%
Direct Marketing/Mail Order
365
455
515
595
695
725
19%
12%
% of Fortune 501 - 1000 Total
15.8%
16.4%
17.3%
17.8%
18.7%
18.9%
Direct Sales Force
190
255
290
345
330
285
24%
-1%
% of Fortune 501 - 1000 Total
8.2%
9.2%
9.7%
10.3%
8.9%
7.4%
Other Distribution Channels
110
120
130
135
150
155
9%
6%
% of Fortune 501 - 1000 Total
4.8%
4.3%
4.4%
4.0%
4.0%
4.0%
Total Fortune 501 - 1000
2,310
2,770
2,975
3,350
3,710
3,835
13%
9%
% of Market
15.93%
15.14%
14.17%
13.84%
13.54%
13.18%
U.S. Personal Computer Placements By Channel
Medium Sized Businesses Companies
Desktops, Portables and Servers (000)
Year
CAGR
CAGR
1993
1994
1995
1996
1997
1998
93 - 95
95 - 98
Computer Stores w/Outbound Sales
685
760
850
990
1,065
1,075
11%
8%
% of Medium Sized Total
29.6%
29.0%
28.7%
30.4%
31.0%
31.5%
VARs/Assemblers/Systems Integrators
275
360
510
640
630
605
36%
6%
% of Medium Sized Total
11.9%
13.7%
17.2%
19.7%
18.4%
17.7%
Office Product Superstores
40
45
55
60
70
80
17%
13%
% of Medium Sized Total
1.7%
1.7%
1.9%
1.8%
2.0%
2.3%
Consumer Electronics Stores
75
150
160
180
190
190
46%
6%
% of Medium Sized Total
3.2%
5.7%
5.4%
5.5%
5.5%
5.6%
Consumer Electronics Superstores
70
95
135
165
200
230
39%
19%
% of Medium Sized Total
3.0%
3.6%
4.6%
5.1%
5.8%
6.7%
Warehouse Clubs
20
25
30
35
40
45
22%
14%
% of Medium Sized Total
0.9%
1.0%
1.0%
1.1%
1.2%
1.3%
Direct Marketing/Mail Order
745
780
815
875
930
945
5%
5%
% of Medium Sized Total
32.2%
29.7%
27.5%
26.9%
27.1%
27.7%
Direct Sales Force
320
315
305
200
190
125
-2%
-26%
% of Medium Sized Total
13.8%
12.0%
10.3%
6.1%
5.5%
3.7%
Other Distribution Channels
85
95
100
110
115
120
8%
6%
% of Medium Sized Total
3.7%
3.6%
3.4%
3.4%
3.4%
3.5%
Total Medium Business
2,315
2,625
2,960
3,255
3,430
3,415
13%
5%
% of Market
15.97%
14.34%
14.10%
13.45%
12.52%
11.74%
U.S. Personal Computer Placements By Channel
Small Businesses
Desktops, Portables and Servers (000)
Year
CAGR
CAGR
1993
1994
1995
1996
1997
1998
93 - 95
95 - 98
Computer Stores w/Outbound Sales
430
520
600
690
910
950
18%
17%
% of Small Business Total
25.1%
22.8%
22.8%
22.7%
25.9%
25.9%
Computer Superstores
270
450
540
650
795
860
41%
17%
% of Small Business Total
15.7%
19.7%
20.5%
21.3%
22.6%
23.5%
Office Product Superstores
45
75
90
120
130
145
41%
17%
% of Medium Sized Total
1.9%
2.9%
3.0%
3.7%
3.8%
4.2%
Consumer Electronics Stores
220
250
260
275
280
285
9%
3%
% of Small Business Total
12.8%
10.9%
9.9%
9.0%
8.0%
7.8%
Consumer Electronics Superstores
135
195
230
280
290
300
31%
9%
% of Small Business Total
7.9%
8.5%
8.7%
9.2%
8.2%
8.2%
Warehouse Clubs
145
180
215
250
255
260
22%
7%
% of Small Business Total
8.5%
7.9%
8.2%
8.2%
7.2%
7.1%
Other Mass Merchants
85
90
130
140
150
155
24%
6%
% of Small Business Total
5.0%
3.9%
4.9%
4.6%
4.3%
4.2%
Direct Marketing/Mail Order
350
480
530
585
650
660
23%
8%
% of Small Business Total
20.4%
21.0%
20.1%
19.2%
18.5%
18.0%
Other Distribution Channels
35
45
40
55
60
50
7%
8%
% of Small Business Total
2.0%
2.0%
1.5%
1.8%
1.7%
1.4%
Total Small Business
1,715
2,285
2,635
3,045
3,520
3,665
24%
12%
% of Market
11.83%
12.49%
12.55%
12.58%
12.85%
12.59%
U.S. Personal Computer Placements By Channel
Small Office / Home Office
Desktops, Portables and Servers (000)
Year
CAGR
CAGR
1993
1994
1995
1996
1997
1998
93 - 95
95 - 98
Computer Stores w/Outbound Sales
320
340
325
310
325
335
1%
1%
% of SOHO Total
17.8%
13.6%
9.8%
7.5%
6.5%
6.2%
Computer Superstores
330
570
865
1,285
1,610
1,750
62%
26%
% of SOHO Total
18.4%
22.8%
26.1%
31.0%
32.3%
32.3%
Office Product Superstores
170
260
390
500
705
850
51%
30%
% of SOHO Total
9.5%
10.4%
11.7%
12.1%
14.1%
15.7%
Consumer Electronics Stores
340
450
565
690
755
830
29%
14%
% of SOHO Total
18.9%
18.0%
17.0%
16.6%
15.1%
15.3%
Consumer Electronics Superstores
185
350
500
625
760
790
64%
16%
% of SOHO Total
10.3%
14.0%
15.1%
15.1%
15.2%
14.6%
Warehouse Clubs
130
180
220
245
275
290
30%
10%
% of SOHO Total
7.2%
7.2%
6.6%
5.9%
5.5%
5.3%
Other Mass Merchants
135
150
190
200
205
210
19%
3%
% of SOHO Total
7.5%
6.0%
5.7%
4.8%
4.1%
3.9%
Direct Marketing/Mail Order
185
195
265
290
350
370
20%
12%
% of SOHO Total
10.3%
7.8%
8.0%
7.0%
7.0%
6.8%
Total SOHO
1,795
2,495
3,320
4,145
4,985
5,425
36%
18%
% of Market
12.38%
13.63%
15.81%
17.13%
18.19%
18.64%
U.S. Personal Computer Placements By Channel
Home Market
Desktops, Portables and Servers (000)
Year
CAGR
CAGR
1993
1994
1995
1996
1997
1998
93 - 95
95 - 98
Computer Superstores
320
430
550
705
1,020
1,275
31%
32%
% of Home Total
19.1%
18.1%
18.4%
19.0%
22.2%
23.7%
Office Product Superstores
110
200
270
360
510
680
57%
36%
% of Home Total
6.6%
8.4%
9.0%
9.7%
11.1%
12.7%
Consumer Electronics Stores
340
420
480
580
695
790
19%
18%
% of Home Total
20.3%
17.7%
16.0%
15.7%
15.1%
14.7%
Consumer Electronics Superstores
190
315
530
680
850
1,015
67%
24%
% of Home Total
11.3%
13.3%
17.7%
18.4%
18.5%
18.9%
Warehouse Clubs
30
45
85
175
245
290
68%
51%
% of Home Total
1.8%
1.9%
2.8%
4.7%
5.3%
5.4%
Other Mass Merchants
470
640
650
655
665
670
18%
1%
% of Home Total
28.1%
26.9%
21.7%
17.7%
14.5%
12.5%
Direct Marketing/Mail Order
215
325
430
550
610
650
41%
15%
% of Home Total
12.8%
13.7%
14.4%
14.8%
13.3%
12.1%
Total Home
1,675
2,375
2,995
3,705
4,595
5,370
34%
21%
% of Market
11.55%
12.98%
14.26%
15.31%
16.77%
18.45%
U.S. Personal Computer Placements By Channel
Education Market
Desktops, Portables and Servers (000)
Year
CAGR
CAGR
1993
1994
1995
1996
1997
1998
93 - 95
95 - 98
Computer Stores w/Outbound Sales
500
575
570
620
655
690
7%
7%
% of Education Total
58.8%
58.4%
57.9%
58.2%
58.7%
59.0%
VARs/Assemblers/Systems Integrators
255
265
255
250
230
235
0%
-3%
% of Education Total
30.0%
26.9%
25.9%
23.5%
20.6%
20.1%
Direct Sales Force
60
85
100
120
140
145
29%
13%
% of Education Total
7.1%
8.6%
10.2%
11.3%
12.6%
12.4%
Other Distribution Channels
35
60
60
75
90
100
31%
19%
% of Education Total
4.1%
6.1%
6.1%
7.0%
8.1%
8.5%
Total Education
850
985
985
1,065
1,115
1,170
8%
6%
% of Market
5.86%
5.38%
4.69%
4.40%
4.07%
4.02%
U.S. Personal Computer Placements By Channel
All Other Markets
Desktops, Portables and Servers (000)
Year
CAGR
CAGR
1993
1994
1995
1996
1997
1998
93 - 95
95 - 98
Computer Stores w/Outbound Sales
35
20
25
30
40
45
-15%
22%
% of All Other Total
19.4%
8.7%
9.1%
9.5%
10.8%
12.0%
Computer Superstores
10
10
10
10
15
15
0%
14%
% of All Other Total
5.6%
4.3%
3.6%
3.2%
4.1%
4.0%
VARs/Systems Integrators
45
45
35
35
30
30
-12%
-5%
% of All Other Total
25.0%
19.6%
12.7%
11.1%
8.1%
8.0%
Office Product Superstores
10
10
10
10
15
15
0%
14%
% of All Other Total
5.6%
4.3%
3.6%
3.2%
4.1%
4.0%
Consumer Electronics Stores
5
5
5
15
10
10
0%
26%
% of All Other Total
2.8%
2.2%
1.8%
4.8%
2.7%
2.7%
Consumer Electronics Superstores
15
5
15
10
15
20
0%
10%
% of All Other Total
8.3%
2.2%
5.5%
3.2%
4.1%
5.3%
Warehouse Clubs
5
5
15
15
15
15
73%
0%
% of All Other Total
2.8%
2.2%
5.5%
4.8%
4.1%
4.0%
Other Mass Merchants
5
5
5
10
25
25
0%
71%
% of All Other Total
2.8%
2.2%
1.8%
3.2%
6.8%
6.7%
Direct Marketing/Mail Order
5
25
25
25
30
30
124%
6%
% of All Other Total
2.8%
10.9%
9.1%
7.9%
8.1%
8.0%
Direct Sales Force
5
20
20
20
25
25
100%
8%
% of All Other Total
2.8%
8.7%
7.3%
6.3%
6.8%
6.7%
Other Distribution Channels
40
80
110
135
150
145
66%
10%
% of All Other Total
22.2%
34.8%
40.0%
42.9%
40.5%
38.7%
Total All Other Markets
180
230
275
315
370
375
24%
11%
% of Market
1.24%
1.26%
1.31%
1.30%
1.35%
1.29%

Last Update: 12/95

Name: wgss