10/11/96


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Table of Contents

The Market

The Market Divergence

Small Business Key Buying Factors

Desktop System Amortization Rates - Corporate U.S. 1996 Estimated

Why Small Businesses Differ

Where Small Businesses Are Taking the Channel

What Child Focus Groups Have Taught OEM’s About the Small Business Market

Lock and Loading on the Target Demographics

U.S. Personal Computer Placements By Channel Small Business - 2 to 50 employees

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